Although both aim to enhance the performance of your online store, they approach it from distinct angles.
Growth Design is a holistic and iterative approach to web design that focuses on continuous improvement and ongoing optimisation. It encompasses the entire customer experience, considering conversion rates, other key performance indicators (KPIs), and customer behaviour metrics.
On the other hand, Conversion Rate Optimisation (CRO) specifically targets increasing the percentage of website visitors who take a desired action, such as making a purchase. CRO typically involves conducting A/B testing and making incremental changes to specific elements of your existing website to improve conversion rates.
While conversion rate optimisation targets specific conversion improvements, growth design encompasses a broader scope, aiming to create a website that not only converts but also delivers exceptional customer experiences and supports long-term, sustainable business growth.